Value Creation and Sport Management

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9780521199230: Value Creation and Sport Management

The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a new conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

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Book Description:

The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.

About the Author:

Sandalio Gomez is Professor of Managing People in Organizations and Chairman of the Center for Sport Business Management (CSBM) at IESE Business School, Madrid. Kimio Kase is Senior Lecturer of Strategic Management at IESE Business School, Madrid. Ignacio Urrutia is Dean of Antonio de Nebrija University, Madrid. He is also Senior Lecturer of Accounting and Control at IESE Business School, Madrid.

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Gómez, Sandalio, Kase, Kimio, Urrut
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Gómez, Sandalio; Kase, Kimio; Urrutia, Ignacio
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Sandalio Gomez, Kimio Kase, Ignacio Urrutia
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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2010. Hardback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain s leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers. Bookseller Inventory # APC9780521199230

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Sandalio Gomez, Kimio Kase, Ignacio Urrutia
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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2010. Hardback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain s leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers. Bookseller Inventory # APC9780521199230

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Sandalio G?mez, Kimio Kase, Ignacio Urrutia
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