Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes (Cambridge Studies in Political Psychology and Public Opinion)

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9780521637268: Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes (Cambridge Studies in Political Psychology and Public Opinion)
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Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible channel of information about large-scale collective phenomena. Coverage of the collective opinions (in the case of perceptions of social problems such as crime or unemployment) alters people's political attitudes in surprising, yet subtle ways. These kinds of effects have important implications for the quality of public opinion and the accountability of political leaders in a mass mediated democracy.

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..".this book succeeds in offering a new way of thinking about seemingly remote social science findings...in a way that is both more ambitious and more profound than most books...this is a book that no student of public opinion or political communication should miss." Lynn M. Sanders, American Journal of Sociology

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9780521631327: Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes (Cambridge Studies in Public Opinion and Political Psychology)

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Publisher: Cambridge University Press, 1998
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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 1998. Paperback. Condition: New. Revised ed.. Language: English. Brand new Book. People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society. Seller Inventory # AAV9780521637268

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2006. Paperback. Condition: New. Revised ed.. Language: English . Brand New Book ***** Print on Demand *****.People s perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people s political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media s relation to them. The book s conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society. Seller Inventory # AAV9780521637268

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Book Description Cambridge University Press. Paperback. Condition: New. 356 pages. Dimensions: 8.8in. x 6.0in. x 0.9in.Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others opinions), or medias coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible channel of information about large-scale collective phenomena. Coverage of the collective opinions (in the case of perceptions of social problems such as crime or unemployment) alters peoples political attitudes in surprising, yet subtle ways. These kinds of effects have important implications for the quality of public opinion and the accountability of political leaders in a mass mediated democracy. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780521637268

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Book Description Cambridge Univ Pr, 1999. Paperback. Condition: Brand New. 360 pages. 9.25x6.25x1.00 inches. In Stock. Seller Inventory # __0521637260

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