Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich - Hardcover

Wiesen, S. Jonathan

Hardcover

ISBN 10: 0521762537 ISBN 13: 9780521762533

Publisher: Cambridge University Press, 2010

Synopsis

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

About this title

Book Description:

Creating the Nazi Marketplace is an innovative study of marketing, advertising, and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace."

About the Author:

S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945-1955 (2001) - co-winner of the 2002 book prize from the Hagley Museum and Library and the Business History Conference - and the co-editor of Selling Modernity: Advertising in Twentieth-Century Germany (2007). His work has appeared in multiple scholarly journals, including Central European History, Holocaust and Genocide Studies and the Journal of Contemporary History.

About this edition

• Publisher: Cambridge University Press
• Publication date: 2010
• ISBN 10: 0521762537
• ISBN 13: 9780521762533
• Binding: Hardcover
• Number of pages: 294