The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)

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9780521800143: The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
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Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

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Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a new remedy may be identified from a range of competing theories.

About the Author:

Huw Beverley-Smith was formerly Lecturer in Law in the Department of Law, University of Wales, and Visiting Research Fellow at the Max Planck Institute for Foreign and International Patent, Copyright and Competition Law in Munich.

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2005. Hardback. Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****. Commercial exploitation of attributes of an individual s personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual s dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law s responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights. Seller Inventory # APC9780521800143

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2005. Hardback. Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****.Commercial exploitation of attributes of an individual s personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual s dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law s responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights. Seller Inventory # APC9780521800143

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Book Description Cambridge University Press. Hardcover. Condition: New. 404 pages. Dimensions: 9.5in. x 6.4in. x 1.2in.Commercial exploitation of attributes of an individuals personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780521800143

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