Wireless Data Services: Technologies, Business Models and Global Markets

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9780521828437: Wireless Data Services: Technologies, Business Models and Global Markets
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Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

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Book Description:

Despite the phenomenal global growth, wireless technologies have progressed in very different ways in different territories. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America all point to the fact that wireless applications and services are often unique to the culture and business models of a region. With the help of examples, case studies and interviews with industry luminaries, the authors identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

About the Author:

Chetan Sharma is a recognized industry expert in strategy and implementation of wireless data and pervasive computing ideas and solutions. Mr Sharma was formerly Leader of the Emerging Solutions practice at Luminant Worldwide. Prior to this, Sharma served as founder and principal of Luminant's wireless practice. In this role, he oversaw global client engagements, provided vision and strategic direction, conducted wireless research and development, and established partnerships with leading industry players.

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