Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market

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9780521868785: Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market
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Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between modern corporations and consumers by examining automobiles during the 20th century. In the new market at the turn of the century, automakers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s automobiles were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most U.S. families came to rely on auto transport. Automakers sold a product suited to the unequal distribution of income. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like automobiles.

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Book Description:

Trust and Power examines the three major phases of the automobile market and argues that its corporations have faced conflicts with the very customers whose loyalty they sought. Such conflicts were present from the early 1900s through the post-World War II market.

About the Author:

Sally H. Clarke, Associate Professor of History at the University of Texas at Austin, specializes in the political economy of the United States during the 20th century. Her interdisciplinary interests are reflected in articles in the Journal of Design History, Law and History Review, and Business History. She has been a Fellow at the Radcliffe Institute for Advanced Study (Harvard University) and the Shelby Cullom Davis Center for Historical Studies (Princeton University). She is the author of Regulation and the Revolution in United States Farm Productivity.

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9780521120388: Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market

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Publisher: Cambridge University Press, 2009
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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2007. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between corporations and consumers by examining the car industry during the twentieth century. In the new market at the turn of the century, car manufacturers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s, cars were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most US families came to rely on car transport. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like cars. Seller Inventory # APC9780521868785

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2007. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between corporations and consumers by examining the car industry during the twentieth century. In the new market at the turn of the century, car manufacturers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s, cars were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most US families came to rely on car transport. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like cars. Seller Inventory # APC9780521868785

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