We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

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9780521871150: We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
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Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

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This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

About the Author:

Tom Rosenstiel designed the Project for Excellence in Journalism and directs its activities. He also serves as vice chairman of the Committee of Concerned Journalists. A journalist for more than twenty years, he is a former media critic for the Los Angeles Times and chief congressional correspondent for Newsweek magazine. Among his books, he is the author with Bill Kovach of The Elements of Journalism: What Newspeople Should Know and the Public Should Expect (2001).

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9780521691543: We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2015. Hardback. Condition: New. New. Language: English. Brand new Book. Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience. Seller Inventory # APC9780521871150

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2015. Hardback. Condition: New. New. Language: English. Brand new Book. Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience. Seller Inventory # APC9780521871150

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Book Description Cambridge University Press. Hardcover. Condition: New. 244 pages. Dimensions: 9.3in. x 6.2in. x 0.7in.Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2, 000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that eye-ball grabbers are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that how a story is reported is more important for building ratings than what the story is about. Local TV does not have to bleed to lead. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780521871150

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