The Japanese Consumer: An Alternative Economic History of Modern Japan

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9780521875967: The Japanese Consumer: An Alternative Economic History of Modern Japan
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By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracing Japan's economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America. In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities. This beautifully illustrated book succeeds in making economic history palatable and entertaining. It will be a treat for students and all those interested in Japanese society and culture.

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Book Description:

Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracing Japan's economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume today and compares their experiences with those of Europe and North America.

About the Author:

Penelope Francks is an Honorary Lecturer in Japanese Studies in the Department of East Asian Studies at the University of Leeds. Her recent publications include Rural Economic Development in Japan (2006).

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2009. Hardback. Condition: New. Language: English . Brand New Book. By the late twentieth century, Japanese people were renowned as the world s most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks book offers an alternative account of Japan s modern economic history from the perspective of the consumer. Tracing Japan s economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America. In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities. This beautifully illustrated book succeeds in making economic history palatable and entertaining. It will be a treat for students and all those interested in Japanese society and culture. Seller Inventory # AAA9780521875967

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