Doing Best by Doing Good: How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community

0 avg rating
( 0 ratings by Goodreads )
 
9780525934905: Doing Best by Doing Good: How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community
View all copies of this ISBN edition:
 
 

A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.

"synopsis" may belong to another edition of this title.

From Publishers Weekly:

Aimed more at businesses than at nonprofit organizations, this anecdote-filled primer suggests, a bit over-optimistically, that alignments of the two can bring mutual success. Steckel and Simons, the coauthors of Filthy Rich and Other Nonprofit Fantasies , offer case studies (e.g., a bank that grants local students scholarships in the form of savings accounts), explain different types of partnerships (including "strategic philanthropy," cause-related marketing and sponsorships) and discuss strategies for implementation. The authors know the territory and make the case that such partnerships are likely to increase. However, while they touch on controversial episodes, such as Philip Morris's much-criticized alliance with the National Archives to celebrate the Bill of Rights bicentennial, they don't sufficiently explore the potential pitfalls.
Copyright 1992 Reed Business Information, Inc.

From Library Journal:

A public-purpose partnership is a joint venture between a for-profit business and a nonprofit organization. This guide details how corporations can build market share, improve employee morale, attract new customers, and enhance their corporate image by exercising social responsibility. Steckel, president of AddVenture Network, and Simons explain cause-related marketing, sponsorship, in-kind giving, and more, citing specific examples. Written as a manual for businesses, it covers topics that have not been exhaustively addressed elsewhere. The same authors' (with Peter Lengsfelder) Filthy Rich and Other Nonprofit Fantasies ( LJ 4/1/89) does cover some of the same territory, but from the nonprofit perspective. Recommended for business collections. (Illustrations and index not seen.)-- Elizabeth McKenty, Foundation Ctr., New York
Copyright 1992 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780452270350: Doing Better by Doing Good

Featured Edition

ISBN 10:  0452270359 ISBN 13:  9780452270350
Publisher: Amsterdam University Press, 2009
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Steckel, Richard, Simmons, Robin
Published by Dutton (1992)
ISBN 10: 0525934901 ISBN 13: 9780525934905
New Hardcover Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Dutton, 1992. Hardcover. Condition: New. Never used!. Seller Inventory # P110525934901

More information about this seller | Contact this seller

Buy New
US$ 63.10
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Richard Steckel; Robin Simmons
ISBN 10: 0525934901 ISBN 13: 9780525934905
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STRM-0525934901

More information about this seller | Contact this seller

Buy New
US$ 79.10
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

3.

Richard Steckel; Robin Simmons
Published by Dutton (1992)
ISBN 10: 0525934901 ISBN 13: 9780525934905
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Dutton, 1992. Condition: New. book. Seller Inventory # M0525934901

More information about this seller | Contact this seller

Buy New
US$ 92.54
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

4.

RICHARD STECKEL, ROBIN SIMONS
ISBN 10: 0525934901 ISBN 13: 9780525934905
New Hardcover Quantity Available: 1
Seller:
SPHINX BOOKSTORE
(OTTAWA, ON, Canada)
Rating
[?]

Book Description Hardcover. Condition: New. NEW. Seller Inventory # SF 03

More information about this seller | Contact this seller

Buy New
US$ 105.53
Convert currency

Add to Basket

Shipping: US$ 16.00
From Canada to U.S.A.
Destination, rates & speeds