Marketing in a consumer-oriented society

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9780534003593: Marketing in a consumer-oriented society
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The goal of this book is to show that consumers purchase goods and services not only for their functional value, but for many other reasons as well. And, to illustrate that marketing does not exist in a vacuum, that it functions in a changing environment, and that marketing people must keep pace with these rapid changes.

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John R Stuteville
Published by Wadsworth Pub. Co
ISBN 10: 0534003591 ISBN 13: 9780534003593
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Stuteville, John R
Published by Wadsworth Pub. Co
ISBN 10: 0534003591 ISBN 13: 9780534003593
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