This specific ISBN edition is currently not available.View all copies of this ISBN edition:
The goal of this book is to show that consumers purchase goods and services not only for their functional value, but for many other reasons as well. And, to illustrate that marketing does not exist in a vacuum, that it functions in a changing environment, and that marketing people must keep pace with these rapid changes.
"synopsis" may belong to another edition of this title.
Book Description Wadsworth Pub. Co. Hardcover. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2898224167
Book Description Wadsworth Pub. Co. Hardcover. Condition: Good. 0534003591 Crisp pages. Good binding. Heavy shelf wear on cover. Dirty edges. Good reading copy. Tanning throughout. Writing/underlining. Previous owners mark in front of book. Seller Inventory # EHS-HTDC-C452