Items related to Consumer behavior and marketing action
Synopsis
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
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Consumer behavior and marketing action
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # Z08L-01124
Quantity: 1 available
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Consumer Behavior and Marketing Action
Seller: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Seller Inventory # mon0000021118
Quantity: 1 available