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Consumer behavior and marketing action - Hardcover

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9780534029906: Consumer behavior and marketing action

Synopsis

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

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Assael, Henry
Published by Kent Pub. Co, 1984
ISBN 10: 0534029906 ISBN 13: 9780534029906
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Seller: Wonder Book, Frederick, MD, U.S.A.

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Condition: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # Z08L-01124

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Assael, Henry
Published by Cengage Learning, 1984
ISBN 10: 0534029906 ISBN 13: 9780534029906
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Seller: Better World Books, Mishawaka, IN, U.S.A.

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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 53017918-6

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Henry Assael
Published by Kent Pub. Co., 1984
ISBN 10: 0534029906 ISBN 13: 9780534029906
Used Hardcover

Seller: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.

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Hardcover. Condition: Good. Seller Inventory # mon0000021118

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