International Dimensions of Business Policy and Strategy (The Kent international business series)

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9780534062644: International Dimensions of Business Policy and Strategy (The Kent international business series)
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This text shows the reader that corporate strategy must take into consideration the global aspect of its external environment. It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market penetration, technology transfer and corporate social responsibility from a global perspective.

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9780534919429: International Dimensions of Business Policy and Strategy (The Kent International Dimensions of Business Series)

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ISBN 10:  0534919421 ISBN 13:  9780534919429
Publisher: Kent Pub Co, 1990
Softcover

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John S. Garland, Richard N. Farmer
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John S. Garland; Richard N. Farmer
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