Robert E. Franken Human Motivation

ISBN 13: 9780534156121

Human Motivation

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9780534156121: Human Motivation
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Thoroughly revised to reflect new directions in the field, this book introduces the basic facts and major theories of motivation within the context of the types of questions students bring with them to class. Why are some people more organized than others? Why do some people overeat? Why do people dream? As Franken leads students in an exploration of day-to-day human motivation, he looks at how biology, learning, and cognition interact with individual differences to produce human behavior.

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About the Author:

Dr. Robert E. Franken is a professor Emeritus at the University of Calgary, with a research focus on better understanding curiosity and exploratory behavior. He is currently living part of the year in Vancouver, British Columbia and part of the year in the Rocky Mountains. Much of his research addresses understanding sensation seekers who are motivated by the need to experience varied, novel, and complex sensations and are willing to take risks in order to experience such.


"I've been teaching motivation for about 5 years, and this is the first book I have used that presents a balanced view of theories and applications. I like the book a lot."

"...interesting and informative. ...Well-organized and engagingly presented."

"This is a very well written, and technically engaging book. The book reflects an extensively well-thought-out and organized approach to the study of motivation. The author's voice is heard and the questions asked and answered by the text are compelling."

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Robert E. Franken
ISBN 10: 0534156126 ISBN 13: 9780534156121
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