Visual Communication: Images with Messages - Softcover

Lester, Paul

Softcover

ISBN 10: 053419530X ISBN 13: 9780534195304

Publisher: Wadsworth Publishing, 1998

Synopsis

The first truly comprehensive text for the viscom course, this text develops visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present the latest scientific and medical information about light, the eye, and the brain (the how we see), the theoretical approaches to visual perception (the why we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the what we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers, and interactive multimedia.

About this title

About the Author

Paul Martin Lester is a tenured, full professor of communications at California State University, Fullerton. After receiving an undergraduate degree in journalism from the University of Texas at Austin and working as a photojournalist for The Times-Picayune in New Orleans, Lester received his Master's from the University of Minnesota and a Ph.D. from Indiana University in mass communications. He is the author or editor of VISUAL JOURNALISM: A GUIDE FOR NEW MEDIA PROFESSIONALS (with Christopher R. Harris); IMAGES THAT INJURE: PICTORIAL STEREOTYPES IN THE MEDIA, Second Edition (with Susan Ross); DESKTOP COMPUTING WORKBOOK, PHOTOJOURNALISM AN ETHICAL APPROACH; and THE ETHICS OF PHOTOJOURNALISM. In addition, Lester has published numerous articles in major communications journals. He has given keynote speeches, panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spain, Sweden, and the Netherlands. Lester's areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.

Edition details

• Publisher: Wadsworth Publishing
• Publication date: 1998
• ISBN 10: 053419530X
• ISBN 13: 9780534195304
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 500