Broadcast and Cable Selling (Wadsworth Series in Mass Communication)

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9780534197704: Broadcast and Cable Selling (Wadsworth Series in Mass Communication)
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Since the Second Edition was published in 1991, the long established Birch Company has gone out of business, leaving Arbitron as the only national radio ratings firm. This revision updates the radio ratings material in several chapters to account for and highlight the implications of this change. Praised by educators and sales training managers throughout the country, the Updated Second Edition continues to give students a needs/satisfaction approach to selling that one reviewer has called the best synthesis of behavioral psychology, common sense, and professional salesmanship Ive ever read. A complete guide, the book covers selling not only to retailers and small market advertisers, but also to large-market, ratings-oriented retailers and advertising agencies.

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Other Popular Editions of the Same Title

9780534053284: Broadcast and Cable Selling (Wadsworth series in mass communication)

Featured Edition

ISBN 10:  0534053289 ISBN 13:  9780534053284
Publisher: Wadsworth Publishing Company, 1985
Hardcover

9780534142568: Broadcast and Cable Selling (Wadsworth series in mass communication)

Wadswo..., 1991
Hardcover

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