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Following an overview of mass communication theory and discussion of three themes that are emphasized throughout (media as business; media & technological change; media & political, social, and cultural institutions), this text explores each major medium and concludes with critical arguments about overall effects of media today as well as economic, social, cultural and political consequences of the media system on society and the world.
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Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.Review:
"This is a great text for an introductory course on the mass media. The book provides all the relevant economic, technical, political, historical and cultural information necessary for a general survey class, and it does so in a way that's interesting to students."
"I think Biagi's book gets at some seminal materials and matters. And I especially like the InfoTrac (College Edition) exercises. I think that's one of the more useful, well-thought-out instructional methods I've seen in a book in a while. I like that it doesn't merely say 'go look this up.' These exercises walk them through the thinking process rather than giving them mere procedure."
"After looking at several Mass Media textbooks and in particular this one from Shirley Biagi, I found this book to have a certain flare for writing on each specific subject, and incorporate excellent images to supplement the text in each chapter. The material is historically accurate, and it has current, up-to-date information on digital technology as it relates to mass media. By having 'Impact' sections and InfoTrac (College Edition) exercises, and an accompanying CD-ROM, students are encouraged to engage in critical thinking skills to answer questions and complete assignments."
"I think this text is visually interesting, (with) a 'fun' approach."
"I think the strengths of the text are the layout and division of chapters. I like the idea of overall perspectives and their impact on our lives in the first chapter and then the break out into the various forms of the media. The layout is easy to follow and is eye-catching. The graphics and charts enhance the text."
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Book Description Condition: New. This book is softcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. THIS IS A PROFESSIONAL REFERENCE COPY. Seller Inventory # 2RU7DC0007JJ
Book Description Wadsworth Publishing, 1995. Condition: New. book. Seller Inventory # M0534217443
Book Description Condition: New. New. Seller Inventory # STRM-0534217443