Sniffy allows students to explore the principles of shaping and partial reinforcement in operant conditioning using a "virtual rat" named sniffy. Each student learns by doing-conditioning his or her own "rat"-and they receive many of the benefits of true animal experimentation with none of the drawbacks associated with using real animals.
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Jeff Graham was trained in cognitive psychology and neural network models of memory. He teaches the computer component of introductory psychology at University of Toronto at Mississauga with over 1500 students per year.
Tom Alloway was trained by Winifred Hill at Northwestern University and is an expert in animal behavior, specifically ants, as well as operant and classical conditioning. He's the former chair at UT-Mississauga.
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