This introductory text on the design and analysis of sample surveys emphasizes the practical aspects of survey problems. It begins with brief chapters on the role of sample surveys in the modern world. Thereafter, each chapter introduces a sample survey design or estimation procedure by describing the pertinent practical problem. The authors describe the methodology proposed for solving the problem and provide the details of the estimation procedure, including a compact presentation of the formulas needed to complete the analysis. Then, a practical example is worked out in complete detail. At the end of each chapter, a wealth of exercises gives students ample opportunity to practice the techniques and stretch their grasp of ideas.
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Richard L. Scheaffer, Professor Emeritus of Statistics, University of Florida, received his Ph.D. in statistics from Florida State University. Accompanying a career of teaching, research and administration, Dr. Scheaffer has led efforts on the improvement of statistics education throughout the school and college curriculum. Co-author of five textbooks, he was one of the developers of the Quantitative Literacy Project that formed the basis of the data analysis strand in the curriculum standards of the National Council of Teachers of Mathematics. He also led the task force that developed the AP Statistics Program, for which he served as Chief Faculty Consultant. Dr. Scheaffer is a Fellow and past president of the American Statistical Association, a past chair of the Conference Board of the Mathematical Sciences, and an advisor on numerous statistics education projects.
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