Conducting Research in Psychology: Measuring the Weight of Smoke

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9780534520939: Conducting Research in Psychology: Measuring the Weight of Smoke
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Pelham's text avoids the heavy scientific jargon commonly found in research methods texts. Instead, "Conducting Research in Psychology" features friendly prose, interesting examples, and delightful anecdotes that your students will enjoy. Pelham uses recurring examples throughout the text to illustrate chapter concepts. This brief book also includes hands-on activities that involve learning by doing, methodology exercises that encourage students to use their intuitions to understand research methods, and methodology problems that teach students to apply basic research principles to novel problems.

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About the Author:

BRETT PELHAM grew up as the second of six children near the small town of Rossville, Georgia. Brett received his B.S. from Berry College in 1983 and received his Ph.D. from the University of Texas at Austin in 1989. He wrote the first edition of this book while working as an associate professor at UCLA, and he is currently a program officer in social psychology at the National Science Foundation. The bulk of his research focuses on automatic social judgment and self-evaluation. He teaches courses in social psychology, research methods, statistics, social cognition, and the self-concept. In his spare time, he enjoys juggling, sculpting, listening to alternative rock music, cooking, and traveling. His two favorite activities while completing the latest revision of this textbook (in late July of 2011) were spending time with his 2.9-year-old daughter Brooklyn and his 8.5-year-old son Lincoln. Along with his wife LJ Pelham, he is co-inventor of the recently released card game PRIME. Along with his son Lincoln, he is co-inventor of the soon-to-be released card game Cliff-Hanger. Along with his daughter Brooklyn, he is coinventor of the not-so-soon-to-be-released card game It's a Hat. You Like It? His most recent writing project is a novel tentatively entitled Elvis 2.0, which focuses on problems associated with the apparent resurrection of Elvis Presley.

Review:

"Pelham has written a book that shows just how intuitive and just how delicious science can be. It sparkles, illuminates, and inspires at every turn! Pelham and Blanton don't just tell us 'how' research is done-they help us to see 'why' it is done that way. If I wanted my grandmother to appreciate the scientific method, this is the book I'd give her."

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Other Popular Editions of the Same Title

9780534532949: Conducting Research in Psychology: Measuring the Weight of Smoke (Available Titles CengageNOW)

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ISBN 10:  0534532942 ISBN 13:  9780534532949
Publisher: Cengage Learning, 2006
Softcover

9780534363581: Conducting Research in Psychology: Measuring the Weight of Smoke (Non-InfoTrac Version)

Cengag..., 1998
Softcover

9780534520977: Conducting Research in Psychology: Measuring the Weight of Smoke (Non-InfoTrac Version)

Cengag..., 2002
Softcover

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