Items related to This is Pr: The Realities of Public Relations

This is Pr: The Realities of Public Relations - Softcover

Newsom, Doug

 
9780534562670: This is Pr: The Realities of Public Relations
Softcover
ISBN 10: 0534562671 ISBN 13: 9780534562670
Publisher: Wadsworth Publishing Co Inc, 2003
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This text was written to provide information and guidence that would be usefull to both student and well as the experienced practitoner. Students are introduced to the world of public relations through an emphasis on the fundamentals, as well as emerging issues such as ethics and technology. With numerous examples, stratergies, tactics and case studies students are engaged and prepared.

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"Overall, I like the approach of the text. I think it is solid and very contemporary. ..The emphasis on public relations is particularly laudable."

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Other Popular Editions of the Same Title

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Publisher: Wadsworth Publishing, 2003
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