The PR StyleGuide: Formats for Public Relations Practice (with InfoTrac)

Barbara Diggs-Brown

ISBN 10: 0534570364 ISBN 13: 9780534570361

Publisher: Wadsworth Publishing, 2003

Synopsis

The "Public Relations Style Guide" breaks ground as the first reference manual of its kinds for PR majors. This concise and student-friendly handbook serves as a complete style guide and reference tool for PR students and practitioners. This guide will assist students in presenting messages that display great form and style. The "Public Relations Style Guide" addresses the most widely used and accepted practices in developing PR pieces by providing many visual examples and a breakdown of the goals for each piece.

About this title

About the Author

Barbara Diggs-Brown teaches in the Public Communication Division at American University. She has 30 years experience in the practice of strategic communication for both private and public sectors and nonprofit organizations. She has served as director of Public Affairs, Urban Mass Transportation Administration, U.S. Department of Transportation; director of scheduling and liaison, U.S. Department of Housing and Urban Development; and as press secretary during the Carter/Mondale Administration. Diggs-Brown is also co-author of BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND REALITY OF RACE. She frequently lectures on issues of race and the media.

Edition details

• Publisher: Wadsworth Publishing
• Publication date: 2003
• Language: English
• ISBN 10: 0534570364
• ISBN 13: 9780534570361
• Binding: Misc. Supplies
• Edition number: 1
• Number of pages: 256