The PR StyleGuide: Formats for Public Relations Practice (with InfoTrac) - Softcover

Diggs-Brown, Barbara; Glou, Jodi L. G.

Softcover

ISBN 10: 0534570364 ISBN 13: 9780534570361

Publisher: Wadsworth Publishing, 2003

Synopsis

The "Public Relations Style Guide" breaks ground as the first reference manual of its kinds for PR majors. This concise and student-friendly handbook serves as a complete style guide and reference tool for PR students and practitioners. This guide will assist students in presenting messages that display great form and style. The "Public Relations Style Guide" addresses the most widely used and accepted practices in developing PR pieces by providing many visual examples and a breakdown of the goals for each piece.

About this title

About the Authors

Barbara Diggs-Brown is a communication strategist with more than 25 years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, integrated communication, and media relations. She is a prominent national researcher on the development of effective social marketing and communication campaigns as tools to address social change issues, including education, race, and health. As senior social marketing counsel and strategist, Diggs-Brown has designed, conducted, and reported qualitative research for a number of government, foundation, and nonprofit clients. As a communication counsel, she advises communication directors of large and small organizations on planning, qualitative research, audience segmentation, message development, and management. Diggs-Brown is President and CEO of The Center for Strategic Research and Communication, a 501(c)(3) organization. She frequently lectures and writes on race in the media and is coauthor of a critically acclaimed analysis of race relations in the United States, BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND THE REALITY OF RACE, published by Dutton. She is the author of STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH, recently published by Cengage Learning. Her public affairs career in Washington has included Director of Public Affairs, Director of Government and Nonprofit Liaison, and Press Secretary for a presidential campaign. She is Associate Professor Emerita and the founding Executive Director of the American University School of Communication Institute for Strategic Communication for Nonprofits.

Prior to teaching at American University, Jodi L. G. Glou worked for more than 15 years in many different areas of public relations and broadcasting. After receiving her undergraduate degree, she briefly worked at the Washington, D.C. bureau of Good Morning America before moving to Hill and Knowlton, Public Affairs Worldwide (H and K) in Washington. There Glou specialized in broadcast public relations¿producing video and radio news releases, corporate training videos, and staging satellite media tours. She later went on to head H and K's radio division. After leaving H and K, Glou acted as the National Public Relations Broadcast Specialist for Feld Entertainment, the parent company of Ringling Bros. and Barnum and Bailey Circus, Walt Disney's World on Ice, and Siegfried and Roy, where she supervised all the broadcast public relations needs for more than a dozen live, nationally touring shows. Glou has also served as a consultant for several non-profit organizations, finance companies, and special events firms. Glou has been on faculty at American University's prestigious School of Communication for five years. She continues her teaching, writing, and research.

Edition details

• Publisher: Wadsworth Publishing
• Publication date: 2003
• Language: English
• ISBN 10: 0534570364
• ISBN 13: 9780534570361
• Binding: Spiral-bound
• Edition number: 1
• Number of pages: 256