Communication Research Methods (with InfoTrac )

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( 7 ratings by Goodreads )
 
9780534581404: Communication Research Methods (with InfoTrac )

Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to communication research methods. This engaging, reader-friendly book presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The book incorporates a tremendous range of examples from published communication studies that provide current, relevant, and practical illustrations of key concepts.

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About the Author:


Gerianne Merrigan is Professor and Chair of Communication Studies at San Francisco State University.

Carole L. Huston is Professor of Communication Studies at the University of San Diego.

Review:

"Communication Research Methods approach to research as arguments is refreshing-one that I do not find elsewhere. In that manner, it stands out above the rest."

"I would describe this text as clearly written and well thought out. The text takes a balanced and well-reasoned approach to explaining the usefulness of both qualitative and quantitative research methods. This is probably the most comprehensive undergraduate research methods text I’ve ever seen"

"I think the authors have worked hard to make this books as complete as possible. The communication examples and applications make me want to adopt this book."

"The material on critical theoretical approaches/methods is the best I’ve seen in research methods texts. This just isn’t covered elsewhere, and I’d say it’s about time someone does this!"

"About this title" may belong to another edition of this title.

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