Rhetorical Theory: An Introduction (with InfoTrac)

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9780534639181: Rhetorical Theory: An Introduction (with InfoTrac)

RHETORICAL THEORY: AN INTRODUCTION presents to undergraduate students a survey of classical and contemporary approaches to rhetorical theory. An engaging and accessible narrative accompanied by numerous relevant examples brings the theory and practice of rhetoric to life for students. Readers are encouraged to reflect on their own uses of rhetoric as they encounter the leading rhetorical theorists, from the past and today. Chapters on Media and Cultural Studies make this book unique among its competitors. Additionally, RHETORICAL THEORY: AN INTRODUCTION offers a topical, rather than chronological view of rhetoric, helping students see similarities, differences, and relationships between various rhetorical theories. Brief and accessible, RHETORICAL THEORY: AN INTRODUCTION offers students an exciting introduction to the theory and practice of rhetoric.

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"Borchers very useful text is a lucid, student-friendly introduction to all aspects of modern rhetorical theory. It explains clearly without condescension, and provides an admirable overview of its field. Especially impressive is the chapter on non-Western rhetorics, which is both engaging and challenging." --Chester Scoville, University of Toronto, Mississauga

"Borchers' textbook is ambitious in scope and provides balanced coverage of classical and contemporary theories. I especially appreciate the book's coverage of non-Western and gender-based theories of rhetoric, which often gets glossed over in other texts." --Benjamin Krueger, Northern Arizona University

"Too often lower-division rhetoric courses are light on—or even totally lacking—a strong ground in rhetorical theory, particularly anything beyond Cicero. Rhetorical Theory offers an accessible but still deep path into the true richness of the field." --Steve Morrison, South Texas College

Review:

“Borchers’ very useful text is a lucid, student-friendly introduction to all aspects of modern rhetorical theory. It explains clearly without condescension, and provides an admirable overview of its field. Especially impressive is the chapter on non-Western rhetorics, which is both engaging and challenging.” Chester Scoville, University of Toronto, Mississauga

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