International Business

 
9780534972066: International Business
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International Business, Second Edition is a simply written, up-to-date introduction to the field of international business that immerses your students in the real world of business in the global marketplace. Punnett and Ricks make their comprehensive discussion lively and interesting for students by filling the text with real-world mini-cases and anecdotes from business practice. These actual examples of good and bad international business decisions demonstrate the importance of topics and illustrate why care must be taken when doing business overseas. The authors discuss major topics using a logical framework, covering the macro, environmental dimensions of international business before covering the micro topics. Thus, they begin with global issues, continue with a discussion of the firms environment, and end with firm-specific issues. Throughout, the authors maintain a simple, straightforward writing style even while provided extensive coverage of complex theories and models. The end result is a truly international text that gives your students the most relevant material, reasons for learning it, and examples of how to be a good international business manager. Key Features:* Illustrates both good and bad international business practice with unique, relevant, and current real-world examples.* Includes numerous mini-cases and four full-length cases from the University of Western Ontario.* A unique chapter, "The Changing World of International Business," illustrates the impact of current events on the international business issues discussed in the previous chapters.* Includes an extensive glossary, a table of world currencies, and a mini-atlas at the end of the text. Supplements: Free with the text: Blunders in International Business by David A. Ricks illustrates the pitfalls of international business practice. Instructors Manual includes teaching notes, test questions, video and additional readings suggestions, and transparency masters that go beyond simple reproduction of text material.

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About the Author:

Betty Jane Punnett is a native of St Vincent and the Grenadines in the Caribbean. She has lived and worked for extended periods in the CAribbean itself, the United States and Canada. She currently teaches international business and management at the University of the West Indies.

Dr Punnett's extensive international interests are illustrated by her research and teaching activities. Her past research has covered the FAr East (China and Japan), the CAribbean, Europe and North America. She has taught in Canada, China, Ireland and the United States, and she has participated in management development programmes involving South Asian countries.

David A. Ricks is a Distinguished Professor of International Business at Thunderbird -- the American Graduate School of International Management. He is also editor-in-chief for the Journal of International Management. Previously he taught at the Ohio State University and at the University of South Carolina where he served as the director of faculty deveelopment in international business and as acting director of the Masters of International Busines Studies Program.

He has served both the Academy of Management and the Academy of International Business in many capacities, most notably as chair of the International Division of the Academy of Management and as the treasurer of the Academy of International Business. He is a fellow of the latter Academy.

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International Edition
International Edition

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Punnett, Betty Jane, Ricks, David A.
Published by PWS Publishing Co ,U.S. (1992)
ISBN 10: 0534972063 ISBN 13: 9780534972066
Used Quantity Available: 1
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Better World Books Ltd
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Book Description PWS Publishing Co ,U.S., 1992. Condition: Good. International edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. International Edition. Seller Inventory # GRP91900893

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