Managerial Economics: Analysis & Strategy

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9780536590954: Managerial Economics: Analysis & Strategy
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Managerial Economics has evolved out of Microeconomics to provide guidance for business managers who must make decisions in an environment of risk and uncertainty. It integrates into economics a variety of concepts from accounting, finance and marketing, and utlizes concepts and tools from statistics, particularly in the estimation of demand and cost schedules. It is thus an interdisciplinary, integrative course in the business curriculum which leads naturally to the study of Competitive Strategy.

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