Advertising in Contemporary Society: Perspectives Toward Understanding

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9780538195027: Advertising in Contemporary Society: Perspectives Toward Understanding
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Book by Rotzoll, K.B., etc.

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"For advertising professionals and academics, this book deserves careful reading and rereading at least every few years... In short, it deserves to be considered a classic." -- Journalism and Mass Communication Quarterly.

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Other Popular Editions of the Same Title

9780252065422: Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING

Featured Edition

ISBN 10:  0252065425 ISBN 13:  9780252065422
Publisher: University of Illinois Press, 1996
Softcover

9780538805940: Advertising in Contemporary Society: Perspectives Toward Understanding

South-..., 1990
Softcover

9780882441061: Advertising in contemporary society: Perspectives toward understanding (Grid series in advertising and journalism)

Grid, 1976
Hardcover

9780252022128: Advertising in Contemporary Society: Perspectives toward Understanding

Univer..., 1996
Hardcover

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Rotzoll, K.B., etc.
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ISBN 10: 0538195029 ISBN 13: 9780538195027
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K.B. Rotzoll; etc.
Published by South-Western (1986)
ISBN 10: 0538195029 ISBN 13: 9780538195027
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