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"For advertising professionals and academics, this book deserves careful reading and rereading at least every few years... In short, it deserves to be considered a classic." -- Journalism and Mass Communication Quarterly.
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Book Description South-Western, 1986. Hardcover. Condition: New. Never used!. Seller Inventory # P110538195029
Book Description South-Western, 1986. Condition: New. book. Seller Inventory # M0538195029