Business 2000: Business Management

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9780538431620: Business 2000: Business Management
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Business 2000: Business Management is the best way to introduce management skills. Information on the business environment and ownership, management functions and leadership, communication and information systems, production and marketing management, and more, is incorporated to fulfill the user's needs!

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About the Author:

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

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Chapter 1 Business Environment and Ownership, Chapter 2 Information and Communication Systems, Chapter 3 Production and Marketing Management, Chapter 4 Financial Management, Chapter 5 Human Resources Management, Chapter 6 Ethical and Legal Responsibilities

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Burrow, James L.
Published by Cengage Learning (2001)
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