Items related to Marketing
Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows your students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as your students' keys to success. Using a magazine-style, contemporary design, Marketing is exciting plus informative!
"synopsis" may belong to another edition of this title.
About the Author:
James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.
Review:
Chapter 1 Marketing Today, Chapter 2 Marketing Impacts Society, Chapter 3 Marketing Begins with Economics, Chapter 4 The Basics of Marketing, Chapter 5 Using Marketing Research, Chapter 6 Marketing Begins with Customers, Chapter 7 Competition is Everywhere, Chapter 8 Marketing for E-commerce, Chapter 9 The Marketing Strategy, Chapter 10 Develop a New Product, Chapter 11 Services Need Marketing, Chapter 12 Products for Resale, Chapter 13 Get the Product to Customers, Chapter 14 Determining the Best Price, Chapter 15 Promotion Means Effective Communication, Chapter 16 Be Creative with Advertising, Chapter 17 Selling Satisfies the Customer, Chapter 18 Moving Into a Global Economy, Chapter 19 Managing Risks, Chapter 20 Marketing Requires Money, Chapter 21 What is Entrepreneurship?, Chapter 22 Take Control with Management, Chapter 23 Careers in Marketing
"About this title" may belong to another edition of this title.
- PublisherSouth-Western Educational Pub
- Publication date2001
- ISBN 10 0538432322
- ISBN 13 9780538432320
- BindingHardcover
- Edition number1
- Number of pages624
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing
Published by
Cengage South-Western
(2001)
ISBN 10: 0538432322
ISBN 13: 9780538432320
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3332198-75
Buy Used
US$ 8.39
Convert currency
Stock Image
Marketing
Published by
Cengage South-Western
(2001)
ISBN 10: 0538432322
ISBN 13: 9780538432320
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41035261-6
Buy Used
US$ 8.39
Convert currency
Stock Image
Marketing ; 9780538432320 ; 0538432322
Published by
South-Western Educational Pub
(2002)
ISBN 10: 0538432322
ISBN 13: 9780538432320
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Limited Copies Available - Very Good Condition - May have school stamp and/or student names - May have some cover wear - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE. Seller Inventory # 0538432322U
Buy Used
US$ 4.50
Convert currency
Stock Image
Marketing
Published by
South-Western Educational Pub
(2001)
ISBN 10: 0538432322
ISBN 13: 9780538432320
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_317127507
Buy Used
US$ 7.62
Convert currency
Stock Image
Marketing
Published by
South-Western Educational Pub
(2001)
ISBN 10: 0538432322
ISBN 13: 9780538432320
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. 2002. A good used copy with usual school markings and moderate cover wear. Book only - does not include additional resources. Booksavers receives donated books and recycles them in a variety of ways. Proceeds benefit the work of Mennonite Central Committee (MCC) in the U.S. and around the world. Seller Inventory # mon0000259553
Buy Used
US$ 7.62
Convert currency
Stock Image
Marketing
Published by
South-Western Educational Pub
(2001)
ISBN 10: 0538432322
ISBN 13: 9780538432320
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: As New. Unused! Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Slight shelf wear. Contents Unused. Like New. Seller Inventory # 083-03-00163
Buy Used
US$ 22.09
Convert currency
Stock Image
Marketing
Published by
South-Western Educational Pub
(2001)
ISBN 10: 0538432322
ISBN 13: 9780538432320
Used
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Hardcover. Condition: As New. MULTIPLE COPIES LIKE NEW CONDITION - MAY HAVE MINIMAL SHELF WEAR - MULTIPLE COPIES AVAILABLE. Seller Inventory # SKU00001517
Buy Used
US$ 18.89
Convert currency