Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.
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Dotty Oelkers is the former Career and Technical Education coordinator at the Fort Bend ISD in SugarLand, TX. She has co-authored two editions of SPORTS AND ENTERTAINMENT MARKETING, BUSINESS 2000: E-COMMERCE, and FASHION MARKETING. Dotty is now an educational consultant with her own firm, Developing Educational Solutions.Review:
Chapter 1 The Fashion Industry Chapter 2 The Basics of Fashion Chapter 3 Marketing Fashions Chapter 4 Fashion Economics Chapter 5 The Centers and the Designers Chapter 6 Promoting a Fashion Image Chapter 7 Using Technology in Fashion Marketing Chapter 8 Merchandising and Buying Chapter 9 Data-Driven Decisions Chapter 10 Creating a Fashion Business Chapter 11 Laws, Labor, and Ethics Chapter 12 Fashion Marketing Careers
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Book Description South-Western Educational Pub, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # M053843564X
Book Description South-Western Educational Pub, 2003. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX053843564X
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Book Description South-Western Educational Pub. PAPERBACK. Book Condition: New. 053843564X BRAND NEW W/FAST SHIPPING! This item is: Fashion Marketing, 1st Ed., by Dotty Oelkers; FORMAT: Bound Book; ISBN: 9780538435642. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO Addresses or outside the continental U.S. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # C9780538435642
Book Description South-Western Pub, 2003. Paperback. Book Condition: Brand New. 1st edition. 304 pages. 11.00x8.75x0.75 inches. In Stock. Bookseller Inventory # zk053843564X