Business Principles and Management (FBLA - All) - Hardcover

Burrow, James L.; Kleindl, Brad; Everard, Kenneth E.

Hardcover

ISBN 10: 0538444681 ISBN 13: 9780538444682

Publisher: Cengage Learning, 2007

Synopsis

BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore the global dimension of business and possible career opportunities.

About this title

About the Author:

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

Kenneth E. Everard, EdD, is Professor Emeritus at The College of New Jersey, where he served as professor of management and as developer and administrator of graduate programs in business education, office administration, human resources management, and management. Earlier he taught business education at the secondary level and also taught accounting and management at the University of Maryland in College Park, Europe, and Asia.

Review:

Chapter 1: Characteristics of Business Chapter 2: Social and Ethical Environment of Business Chapter 3: Economic Environment of Business Chapter 4: International Environment of Business Chapter 5: Proprietorships and Partnerships Chapter 6: Corporate Forms of Business Ownership Chapter 7: Legal Aspects of Business Chapter 8: Technology and Information Management Chapter 9: Organizational Communications Chapter 10: Management Functions and Decision Making Chapter 11: The Manager as Leader Chapter 12: Planning and Organizing Chapter 13: Implementing and Controlling Chapter 14: Financial Records in a Business Chapter 15: Financial Analysis of a Business Chapter 16: Financing a Business Chapter 17: Financial Services Chapter 18: Credit and Collections Chapter 19: Business Risks and Insurance Chapter 20: Production and Operations Management Chapter 21: Nature and Scope of Marketing Chapter 22: Product Development and Distribution Chapter 23: Purchasing, Pricing, and Promotion Chapter 24: E-Commerce Glossary Index

About this edition

• Publisher: Cengage Learning
• Publication date: 2007
• ISBN 10: 0538444681
• ISBN 13: 9780538444682
• Binding: Hardcover
• Number of pages: 724