Entrepreneurship: Ideas in Action (with CD-ROM)

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9780538446266: Entrepreneurship: Ideas in Action (with CD-ROM)
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ENTREPRENEURSHIP: IDEAS IN ACTION 4E provides you with the knowledge needed to realistically evaluate your potential as a business owner. As you complete the chapters, you develop a business plan and learn what it takes to be a successful entrepreneur and how to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can relate to. Based on real-life experiences of teenage entrepreneurs, the text teaches critical-thinking skills by using relevant activities.

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About the Author:

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

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Chapter 1 Should You Become an Entrepreneur Chapter 2 What Skills Do Entrepreneurs Need? Chapter 3 Entrepreneurs in a Market Economy Chapter 4 Select a Type of Ownership Chapter 5 Develop a Business Plan Chapter 6 Identify and meet a market Need Chapter 7 Finance, Protect, and Insure Your Business Chapter 8 Choose Your Location and Set Up for Business Chapter 9 Market Your Business Chapter 10 Hire and Manage a Staff Chapter 11 Record Keeping and Accounting Chapter 12 Financial Management Chapter 13 Use Technology Chapter 14 Meet Your Legal, Ethical, and Social Obligations Chapter 15 Growth in Today's Marketplace

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Cynthia L. Greene
Published by South-Western Educational Pub (2008)
ISBN 10: 0538446269 ISBN 13: 9780538446266
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