PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate)

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9780538473279: PROMO (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate)
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Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

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About the Author:

Thomas C. O'Guinn is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Thomas has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He is currently involved with UW-Madison's Design for Business Thinking initiative. He has never owned a mini-van.

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O'Guinn, Thomas, Allen, Chris, Semenik,
Published by South-Western College Pub (2010)
ISBN 10: 0538473274 ISBN 13: 9780538473279
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Thomas O'Guinn; Chris Allen; Richard J. Semenik
Published by South-Western College Pub (2010)
ISBN 10: 0538473274 ISBN 13: 9780538473279
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