Business

3.56 avg rating
( 54 ratings by Goodreads )
 
9780538478083: Business
View all copies of this ISBN edition:
 
 

Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course: CengageNOW, CourseMate, WebTutor, Interactive Business Plan, MikesBikes Simulation or Course360.

"synopsis" may belong to another edition of this title.

About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 344.95
US$ 40.94

Convert currency

Shipping: US$ 3.99
Within U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9781111984274: Bundle: Business, 11th + CengageNOW with eBook Printed Access Card

Featured Edition

ISBN 10:  1111984271 ISBN 13:  9781111984274
Publisher: South-Western College/West, 2011
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

William M. Pride, Robert J. Hughes, Jack R. Kapoor
Published by South-Western College/West (2011)
ISBN 10: 053847808X ISBN 13: 9780538478083
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description South-Western College/West, 2011. Hardcover. Condition: New. 11. Seller Inventory # DADAX053847808X

More information about this seller | Contact this seller

Buy New
US$ 40.94
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

William M. Pride; Robert J. Hughes; Jack R. Kapoor
Published by Cengage Learning (2011)
ISBN 10: 053847808X ISBN 13: 9780538478083
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2011. Condition: New. book. Seller Inventory # M053847808X

More information about this seller | Contact this seller

Buy New
US$ 47.11
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Pride, William M., Hughes, Robert J., Ka
Published by Cengage Learning (2011)
ISBN 10: 053847808X ISBN 13: 9780538478083
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2011. Hardcover. Condition: New. Never used!. Seller Inventory # P11053847808X

More information about this seller | Contact this seller

Buy New
US$ 49.28
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Pride, William M., Hughes, Robert J., Ka
Published by Cengage Learning (2011)
ISBN 10: 053847808X ISBN 13: 9780538478083
New Hardcover Quantity Available: 2
Seller:
Save With Sam
(North Miami, FL, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2011. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB053847808X

More information about this seller | Contact this seller

Buy New
US$ 72.43
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds