Launching New Ventures: An Entrepreneurial Approach

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9780538481793: Launching New Ventures: An Entrepreneurial Approach

LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

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About the Author:

Dr. Kathleen R. Allen is the author of more than fifteen books in the field of entrepreneurship and technology commercialization. As a professor of entrepreneurship and the Director of the Marshall Center for Technology Commercialization at the University of Southern California, which she co-founded, Allen works with scientists and engineers to help them identify markets and applications for their technologies and to prepare them to seek funding. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development and investment, and two technology-based businesses. She is also director of a NYSE company. As co-founder and CEO of N2TEC Institute, a nonprofit organization, she is advising universities and state government entities in the northern plains states on the commercialization of energy technologies and medical devices, and assisting them in the development of commercialization teams to drive the launch of new technology ventures. Allen also serves as entrepreneur-in-residence at a major aerospace company working to develop commercial applications for space technology. Allen holds a PhD with a focus in entrepreneurship, an MBA, and an MA in Romance languages; as well as a degree in music.

About the Author:

Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.

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