MARKETING CONVERGENCE

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9780538727198: MARKETING CONVERGENCE

With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.

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About the Author:

Susan K. Jones has been a respected direct marketing educator and practitioner for more than 20 years. She teaches a very forward-looking series of direct marketing courses at Ferris State University and developed one of the first online courses in this dynamic area. Her book, Creative Strategy in Direct Marketing, has been one of the standard textbooks on the subject for more than a decade. She is well recognized as a top-line practitioner and consultant. Susan Jones sits on several corporate boards, including the Callahan Group, a management and marketing consulting group based in the Chicago area. In the past, she has been on the board of the Chicago Direct Marketing Educational Foundation for more than a decade. She has also received numerous awards, including Direct Marketing Educator of the Year and, this year, Direct Marketer of the Year by they Chicago Association of Direct Marketing.

Review:

...an excellent book packed with the wisdom of experience. Read this book if you want to learn from some of the true pioneers and successful veterans of Internet marketing.

Finally- a to-the-point book that cuts through all the Internet noise- valuable and thought-provoking with practical application across all aspects of E-commerce and Internet Marketing.

...an insightful overview of Internet success and failures. Lessons from their book make it clear who the winners in the Internet Age will be...

...incredibly practical and realistic! I lead seminars on Internet Marketing, and I learned a lot from the living examples from the seasoned veterans in the book.

Today's marketers understand that individuals are using multiple media and multiple sales channels...a great look at how companies will succeed with this new consumer.

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Jones, Susan K.; Spiegel, Ted
Published by Cengage Learning, U.S.A. (2002)
ISBN 10: 0538727195 ISBN 13: 9780538727198
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Book Description Cengage Learning, U.S.A., 2002. Hard Cover. Book Condition: New. Dust Jacket Condition: Near Fine. First Edition/First Printing. "This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies." Black paper with gilt print on spine; 232 pages; tight binding; no external or internal marks; no chips, tears or creases; text block is bright and clean; dust jacket displays a subtle scratch on back and top corners are gently bumped. Size: 8vo - over 7¾ - 9¾" Tall. Bookseller Inventory # TL8454

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Susan K. Jones; Ted Spiegel
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ISBN 10: 0538727195 ISBN 13: 9780538727198
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Book Description Racom Communications, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M0538727195

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Susan K. Jones; Ted Spiegel
Published by South-Western Educational Pub (2002)
ISBN 10: 0538727195 ISBN 13: 9780538727198
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Book Description South-Western Educational Pub, 2002. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark, 409-209Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 0902220178

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Jones, Susan K.; Spiegel, Ted
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ISBN 10: 0538727195 ISBN 13: 9780538727198
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Book Description Racom Communications. Hardcover. Book Condition: New. 0538727195 New and in great condition with no missing or damaged pages. We ship daily except on Sundays. Need it urgently? Upgrade to Expedited. In Stock. Bookseller Inventory # E1511

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