PFIN 2010 (Book Only)

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9780538743662: PFIN 2010 (Book Only)
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Created through a "student-tested, faculty-approved" review process with numerous students and faculty, PFIN is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PFIN employs a life-cycle approach to personal financial management, addressing financial plans, assets, credit, insurance, investment, and retirement as individuals and families progress through a lifetime. This cutting-edge text also reflects the most recent financial developments and research, from new tax laws and the latest financial data to professional financial advice that considers the impact of the recent global financial crisis. Combining an eye-catching design and reader-friendly content, this innovative text engages student interest with opening vignettes, interesting cases, and numerous real-life examples, as well as a proven, integrated learning system to help students readily master course material. In addition, step-by-step features teach students to use today's most critical financial tools and technology, including Internet resources and financial planning software.

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About the Author:

Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. A prolific writer, Dr. Gitman has more than 50 articles in a variety of leading finance journals, such as Financial Management, Financial Review, Financial Services Review, Journal of Financial Planning, Journal of Risk and Insurance, Journal of Financial Research, Financial Practice and Education, and Journal of Financial Education. He has also authored or co-authored numerous major textbooks covering principles of managerial finance, introduction to finance, corporate finance, personal finance, and investing topics. An investment book, co-authored with Michael Joehnk, was selected as one of 1988's ten best personal finance books by Money magazine. Dr. Gitman is an active member of numerous professional organizations and is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the FMA National Honor Society. In addition, he is a Certified Financial Planner and a Certified Cash Manager. Dr. Gitman served as vice-president with the Financial Management Association, as a director of the San Diego MIT Enterprise Form, and on the CFP© Board of Standards. He received his B.A. from Purdue University, his M.B.A. from the University of Dayton, and his Ph.D. from the University of Cincinnati. He and his wife have two children and live in La Jolla, Calif., where he is an avid bicyclist.

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