Foundations of Business (Available Titles CengageNOW)

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9780538744515: Foundations of Business (Available Titles CengageNOW)
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Foundations of Business, 2nd Edition provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is filled with cutting edge content, including up-to-date information about the economic crisis as well as suggestions on how to manage personal financial planning in the midst of economic ups and downs. This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.

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About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Review:

PART 1: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and Economics. 2. Ethics and Social Responsibility. 3. Business in a Global Setting. PART 2: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. PART 3: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 6. Understanding Information and e-Business. 7. Using Accounting Information. 8. Mastering Financial Management. PART 4: MANAGEMENT AND ORGANIZATION. 9. Understanding the Management Process. 10. Creating a Flexible Organization. 11. Producing Quality Goods and Services. PART 5: HUMAN RESOURCES. 12. Attracting and Retaining the Best Employees. 13. Motivating and Satisfying Employees and Teams. PART 6: MARKETING. 14. Building Customer Relationships Through Effective Marketing. 15. Creating and Pricing Products that Satisfy Customers. 16. Distributing and Promoting Products.

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