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This book takes the reader inside some of the country's best-run and most respected organizations, providing an exciting, real-life business environment atmosphere. More importantly, it balances this exposure with a well-developed, consistently applied process approach to communication. Readers learn a tangible process for solving future communication problems applicable to their present careers.
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A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.Review:
At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.
The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.
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Book Description South-Western College Pub, 1996. Condition: New. book. Seller Inventory # M0538845147
Book Description Wadsworth Pub Co, 1997. Hardcover. Condition: New. 2nd. Seller Inventory # DADAX0538845147