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Marketing - Softcover

Lamb, Charles; Hair, Joe; McDaniel, Carl

 
9780538849487: Marketing
Softcover
ISBN 10: 0538849487 ISBN 13: 9780538849487
Publisher: Cengage Learning, 1995
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Solid mainstream principles text that covers all the basic content, features and ancillaries. Includes examples videos, Signature series cases and integrate learning system.

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About the Author:
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science, and a Fellow of the Southwestern Marketing Association.

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  • PublisherCengage Learning
  • Publication date1995
  • ISBN 10 0538849487
  • ISBN 13 9780538849487
  • BindingPaperback
  • Edition number3
  • Number of pages890
  • Rating

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LAMB/ HAIR/ MCDANIEL
Published by SOUTH WESTERN (1996)
ISBN 10: 0538849487 ISBN 13: 9780538849487
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Book Description Dura. Condition: New. Dust Jacket Condition: Nuevo. No Aplica (illustrator). 3a. This introduction to marketing uses an integrated teaching/learning system organized around learning objectives which provides an organization for students. It includes a chapter on multicultural marketing and coverage of marketing for the small business. 2100 gr. Libro. Seller Inventory # 9780538849487LEA5089

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