International Marketing Management

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9780538852814: International Marketing Management

This comprehensive, up-to-date introduction to international marketing accurately portrays today's field with clarity and complete coverage, based on economic theory and practice. Noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world. Jain thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control.

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About the Author:

Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.

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Subhash C. Jain
Published by South-Western Pub (1995)
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