Items related to Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action - Hardcover

Assael, Henry

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9780538867702: Consumer Behavior and Marketing Action

Synopsis

This text has always been near the managerial endpoint of the continuum of consumer behavior texts. It is the most highly regarded and respected text in its approach group. Specific acknowledgment and increased coverage of the macro approach included in the new edition should encourage those who appreciate the managerial approach to stay with the text.

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