Business Communication goes "back to the basics" to teach you the fundamentals of successful, effective business communication in an accessible, engaging style and format. In addition to a thorough review of business English rules and concepts, readers also learn how to improve their oral, nonverbal, and written communication skills in their business environment. Numerous exercises at the end of each chapter allow you to review and practice these skills, and examples of both good and bad business writing appear throughout the book to help you create your own "good" memos and documents. A new chapter shows how to use the Internet and other office technologies to enhance your communication power in today's rapidly evolving workplace.
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Dr. A.C. "Buddy" Krizan is professor emeritus in the College of Business and Public Affairs at Murray State University. Formerly, he served as assistant dean, department chair, and professor in the College of Business and Public Affairs. He began teaching business communication courses, seminars, and workshops in 1977. He has conducted research on a variety of topics including basic business communication, resume content, visual aids, proposals, and written and oral messages. He has served in leadership positions for national, state, and local professional organizations. Buddy has made presentations at numerous professional conferences and has published in many professional journals.
Dr. Pat Merrier is a professor in the Finance and Management Information Sciences Department at the University of Minnesota Duluth. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations. Assistant Academic Vice Chancellor, Acting Athletic Director, union president, and NCBEA president are among the posts she has held. Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. In recent years, she's gravitated toward collaborative, interdisciplinary research.
Dr. Carol Larson Jones is a Professor in the Management and Human Resources Department at California State Polytechnic University, Pomona, in Pomona, California. Carol has been instrumental in developing innovative approaches for teaching communication skills and principles of management at the high school, community college, and university level for more than 25 years. Her current research, writing, and presentation areas include: international education, diversity in the workplace, women in development, internships, English-as-a-Second Language, and groupware. Carol has made presentations at numerous professional conferences and has published in many professional journals. She has traveled, studied, and worked overseas in China, Swaziland, Poland, Hong Kong, Vietnam, and various other European countries. Carol has also served in leadership positions for national, state, and local professional organizations and is currently the National Business Education Association President-Past President.
"The currency of the chapters are up-to-date in every aspect. These state-of-the-art communication techniques and use of technology are excellent tools for preparing a business person to communicate effectively and appropriately in a rapidly developing 'global economy.'" -Deborah Rankins, Southern Ohio College
"The end of chapter questions and cases are excellent. I found these cases to be easy to understand and complete [...] I like the idea that the student must make decisions about how to handle the various assignments rather than the exact 'mist do it this way' I find in many problems at the ends of chapters in other texts." --Lorita S. Langdon, Columbus State Community College
"The bottom line of any text of this nature is: will I get a job with the help of this text and will I keep a job because of this text? The answer to both, I believe, is yes." -Paul Martello
"This is an exceptional textbook which will meet the needs of your students." -Tom Seymour, Ph.D., Minot State University
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Book Description South-Western College Pub. Hardcover. Book Condition: New. 0538878177 Fourth edition South-Western large hardcover with pictorial cover. Bookseller Inventory # SKU1094842
Book Description South-Western Pub, 1998. Hardcover. Book Condition: New. 4th. Bookseller Inventory # DADAX0538878177
Book Description South-Western College Pub, 1998. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110538878177