This text takes a developmental process approach to the crafting of various business reports, with the idea that business reports, from basic reports to feasibility studies, business plans, and employee manuals, are vital tools in business decision-making. Beginning with the fundamentals of writing, students are taken through the process of drafting, revising, editing, and producing simple reports, as well as planning and conducting research which culminates in a well-prepared report. Once report preparation and writing is mastered, presentation techniques and skills are discussed so students learn to effectively communicate the information contained in their reports.
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Shirley Kuiper is an Emerita Professor, Moore School of Business, University of South Carolina, Columbia, SC. She holds degrees from the University of Michigan, University of Colorado, and Indiana University. She has taught business communication at high school, community college, university undergraduate, and university graduate levels. Dr. Kuiper's communication publications include articles in journals such as Journal of Business Communication, Business Communication Quarterly, Delta Pi Epsilon Journal, and Office Systems Research Journal. In addition to CONTEMPORARY BUSINESS REPORTS, Dr. Kuiper authored or coauthored four previous editions of this book (under the titles Report Writing with Microcomputer Applications and Contemporary Business Report Writing), multiple editions of EFFECTIVE COMMUNICATION IN BUSINESS, and a basic English training program for insurance employees. Dr. Kuiper has been an active member of the Association for Business Communication for 40 years. The Association honored her with a Distinguished Member award in 1995 and the Meada Gibbs Outstanding Teacher Award in 1997. She also received the Outstanding Service Award from the Moore School of Business in 1999 and the Clarice Brantley Outstanding Service Award from ABCSE in 2011.Review:
"Statistics are my most difficult part of the course and I found these chapters easy for me to understand. If I can understand them, then I know I could use them in my classes." --Paula Pomerenke, Illinois State University (both quotes)
"These authors give some of the clearest explanations, especially on how to conduct research, that I've seen in any professional writing text." -Linda Ginter Brown, University of Cincinnati
"It is one of the most informative and thorough books on writing (organization, structure, tone, voice, etc.) and layout that I've seen." -Evelyn M. Pierce, Carnegie Mellon University
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Book Description South-Western College Pub, 1998. Paperback. Book Condition: New. book. Bookseller Inventory # M0538887591