This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual. This manual, featuring the marketing research activities of an electric utilities corporation, takes you step-by-step through interviewing, turning research objectives into a questionnaire, choosing a sampling method, designing sampling plans, entering survey data into the computer, preparing a research report, and translating your results into recommendations. Clear, concise explanations of each step are provided to ensure that you develop these valuable marketing research skills through real, hands-on experience.
"synopsis" may belong to another edition of this title.
Book Description Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-FEB-52305
Book Description Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Seller Inventory # SHUB52305
Book Description Condition: Brand New. New, US edition. Excellent Customer Service. Seller Inventory # ABEUSA-52305
Book Description South-Western College Pub, 1998. Paperback. Condition: New. Never used!. Seller Inventory # P110538891483
Book Description South-Western, 1998. Paperback. Condition: New. No.1 BESTSELLERS - great prices, friendly customer service â€" all orders are dispatched next working day. Seller Inventory # mon0000433307
Book Description South-Western College Pub. PAPERBACK. Condition: New. 0538891483 New Condition. Seller Inventory # NEW7.3093503
Book Description South-Western College Pub, 1998. Paperback. Condition: New. 4. Seller Inventory # DADAX0538891483
Book Description South-Western College Pub, 1998. Condition: New. book. Seller Inventory # M0538891483