Marketing Research Project Manual

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9780538891486: Marketing Research Project Manual
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Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual. This manual, featuring the marketing research activities of an electric utilities corporation, takes you step-by-step through interviewing, turning research objectives into a questionnaire, choosing a sampling method, designing sampling plans, entering survey data into the computer, preparing a research report, and translating your results into recommendations. Clear, concise explanations of each step are provided to ensure that you develop these valuable marketing research skills through real, hands-on experience.

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Other Popular Editions of the Same Title

9780314076908: The Marketing Research Project Manual

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ISBN 10:  0314076905 ISBN 13:  9780314076908
Publisher: West Group, 1996
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9780314012333: The Marketing Research Project Manual

West G..., 1993
Softcover

9780314828828: Marketing Research Project Manual

West P..., 1991
Softcover

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