Items related to Marketing Research Project Manual
Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual. This manual, featuring the marketing research activities of an electric utilities corporation, takes you step-by-step through interviewing, turning research objectives into a questionnaire, choosing a sampling method, designing sampling plans, entering survey data into the computer, preparing a research report, and translating your results into recommendations. Clear, concise explanations of each step are provided to ensure that you develop these valuable marketing research skills through real, hands-on experience.
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- PublisherSouth-Western College Pub
- Publication date1998
- ISBN 10 0538891483
- ISBN 13 9780538891486
- BindingPaperback
- Edition number4
- Number of pages256
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Marketing Research Project Manual
Published by
Cengage Learning, Inc, United States, Mason, OH
(1998)
ISBN 10: 0538891483
ISBN 13: 9780538891486
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Paperback
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Book Description Paperback. Condition: Good. Designed for instructors who require a real-world marketing research project for their course. This manual saves valuable class time by providing clear and concise explanations of the research process. It offers a detailed, step-by-step procedure for students to follow in conducting a market research project, with an emphasis on survey research and data analysis. The text includes sample questionnaires, computer output, data analysis using statistical software packages like STATISTICA and SPSS for Windows, and a data disk with data sets formatted for STATISTICA, SPSS, or Excel. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR012448607
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Marketing Research Project Manual
Published by
South-Western College Pub
(1998)
ISBN 10: 0538891483
ISBN 13: 9780538891486
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Softcover
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Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00036078480
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Marketing Research Project Manual
Published by
South Western Educational Publishing
(1998)
ISBN 10: 0538891483
ISBN 13: 9780538891486
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Paperback
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.35. Seller Inventory # G0538891483I3N00
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Marketing Research Project Manual
Published by
South-Western College Pub
(1998)
ISBN 10: 0538891483
ISBN 13: 9780538891486
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Softcover
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Book Description Condition: VeryGood. Clean pages. Some discoloration on cover. Seller Inventory # 5D4000009RYM_ns
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Marketing Research Project Manual
Published by
South-Western College Pub
(1998)
ISBN 10: 0538891483
ISBN 13: 9780538891486
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Softcover
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 24-0538891483-G
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Marketing Research Project Manual
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South-Western
(1999)
ISBN 10: 0538891483
ISBN 13: 9780538891486
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780538891486. Seller Inventory # 9350909
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Marketing Research Project Manual
Published by
South-Western
(1999)
ISBN 10: 0538891483
ISBN 13: 9780538891486
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Softcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780538891486. Seller Inventory # 9350910
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Marketing Research Project Manual
Published by
South-Western
(1999)
ISBN 10: 0538891483
ISBN 13: 9780538891486
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Pen markingsCD missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780538891486. Seller Inventory # 9350908
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