The Power of Why: Breaking Out in a Competitive Marketplace - Hardcover

Weylman, C. Richard

Hardcover

ISBN 10: 0544026888 ISBN 13: 9780544026889

Publisher: New Harvest, 2013

Synopsis

Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies’ once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand new ones?

After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions.

Customers don’t care if a business is different or that its products are unusual. Trumpeting achievements such as “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced” doesn’t engage buyers emotionally. It is seller-centric thinking in a buyer-centric world.

When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization.

The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

About this title

About the Author

C. Richard Weylman , Chairman of Weylman Consulting Group and CEO of The Weylman Center for Excellence in Practice Management, is a highly sought-after sales and marketing consultant, speaker, and media expert. His writings have been featured in Investment Advisor, Fundfire, NALU, GAMA News Journal, and on WSJ.com and Forbes.com.

Review

“The Power of Why is great reading and can be of use to all of those looking to come out on top.” — Donald J. Trump, Chairman and President of The Trump Organization

"Richard Weylman is still knocking doors down with brilliant distilled wisdom. To those who discover The Power of Why, I can only say 'Read and Reap.'"—Christopher Forbes, vice chairman, Forbes Media

“This book is a game changer! Richard has cracked the code for business growth.” —Jeffrey J. Fox, Bestselling author of How To Become A Rainmaker, How to Be A Fierce Competitor, and The Transformative CEO

“Richard’s book should be on every business owner’s desk. It is a must read for anyone engaged in sales and especially for those who hold customer service paramount.” — Richard S. Bernstein, CEO of Richard S. Bernstein & Associates, Inc.

"The Power of Why takes you on a wonderful journey of discovery that will elevate your customers' experiences while elevating your own business performance.” - Milton Pedraza, CEO of Luxury Institute, LLC

"Your customer holds the power for your professional success. The Power of Why will show you how to meet their needs with value to boost your business to amazing heights."—Dr. Nido Qubein, president, High Point University, and chairman, Great Harvest Bread Co.

Edition details

• Publisher: New Harvest
• Publication date: 2013
• ISBN 10: 0544026888
• ISBN 13: 9780544026889
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 176