Introduction to Global Business: Understanding the International Environment & Global Business Functions (MindTap Course List)

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9780547152127: Introduction to Global Business: Understanding the International Environment & Global Business Functions (MindTap Course List)
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The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1e introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global landscape - culture, ethics, economic, and information technology. The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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Dr. Julian Gaspar is the director of Texas A&M University's Center for International Business Education and Research (CIBER) and is responsible for internationalizing Mays Business School's academic programs and faculty research. As the director of one of America's 17 CIBER business schools, Dr. Gaspar's mission is to infuse and promote internationalization in business courses. He is the architect of institutionalizing internationalization in Mays business curriculum through international business course design and development, and implementation of overseas study programs. Dr. Gaspar teaches international finance and conducts study abroad programs with Mays students in China, Europe and India. Dr. Gaspar is an international economist by training, with three decades of international expertise in country risk analysis, project economic and financial analysis, and financial and industrial restructuring of emerging economies. His corporate experience stems from his years of work with Bank of America in Tokyo and San Francisco, where he conducted country risk analysis and researched and analyzed debt problems of developing countries. During his tenure as an international economist with the World Bank Group in Washington, DC, Dr. Gaspar worked on analyzing investment projects in Asia and designing financial and industrial restructuring programs for Poland and Cyprus. Dr. Gaspar received his PhD in international and monetary economics from Georgetown University, an MBA from Indiana University, and a BS degree in Chemical Engineering from the University of Madras, India. Dr. Gaspar consults with the U.S. Department of State on business education reform in Central Asia and Russia. Dr. Gaspar is the lead author of two textbooks: Introduction to Business and Introduction to Global Business.

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Part I: Foundations of Global Business. 1. The Rise of Globalization. 2. The Evolution of International Business. 3. Regional Economic Integration. 4. The International Flow of Funds and Exchange Rates. Part II: Global Business Environment. 5. The Cultural Environment of Global Business. 6. The Legal, Economic and Political Environment of Global Business. 7. Corruption and Ethics in Global Business. Part III: Global Business Strategy and Organization. 8. Entry Strategies in Global Business. 9. Control of Global Business. 10. The Organization of Global Business. Part IV: Managing Global Business. 11. Global Human Resource Management. 12. Global Marketing. 13. Global Operations and Supply-Chain Management. 14. Global Financial Management. 15. Global Accounting and Taxation.

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