Victory Secrets of Attila the Hun

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9780553471373: Victory Secrets of Attila the Hun
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The author of Leadership Secrets of Attila the Hun employs Attila's concise maxims to show how to establish successful management within an organization and lead an entrepreneurial organization against a giant, entrenched competitor. 150,000 first printinng. $150,000 ad/promo. Tour.

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From AudioFile:

The readers can't compensate for the unbearably pompous prose style of this extended parable about corporate politics and strategy. R.F.W. (c)AudioFile, Portland, Maine

From Library Journal:

A sequel to Roberts's Leadership Secrets of Attila the Hun (Warner, 1990. reprint), which was geared to individuals, this manual offers advice for organizational leaders. Like many "how to" books in management, it uses "how to win battles" as a metaphor for competing for markets and market share. "Chieftains who meet their own needs first--at the expense of the tribe--are worthless leaders," reads a typical entry. "Chieftains who hold on to power through a cunning mixture of deceit, brutality, and largesse are desperate despots. Huns do not follow them. Great warriors refuse to serve them." Even Attila the Hun knows there is nothing new under the sun--which is true of this work. The metaphor does make this fun reading, however, and since its predecessor sold 500,000 copies, Victory Secrets is recommended for all general business collections.
- Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
Copyright 1992 Reed Business Information, Inc.

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Other Popular Editions of the Same Title

9780440505914: Victory Secrets of Attila the Hun: 1,500 Years Ago Attila Got the Competitive Edge. Now He Tells You How You Can Get It, Too--His Way

Featured Edition

ISBN 10:  0440505917 ISBN 13:  9780440505914
Publisher: Dell, 1994
Softcover

9780385424486: Victory Secrets of Attila the Hun

Doubleday, 1993
Hardcover

9780553406443: Victory Secrets of Attila the Hun

BANTAM, 1993
Softcover

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Wess Roberts; Ernest Abuba
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Wess Roberts, Ernest Abuba
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