The Perfect Sales Presentation: These Five Top Sales Professionals Show You, Step by Step, How To Sell Successfully

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9780553762907: The Perfect Sales Presentation: These Five Top Sales Professionals Show You, Step by Step, How To Sell Successfully
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America’s best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.
 
There’s much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It’s a craft that’s almost magical—but a craft that can be learned. Now, five of the top salespeople in America—Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers— distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you’re selling.
 
You’ll watch as a fictional character—representing the combined experience of these five leading sales pros—conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you’ll hear detailed commentary from each of the five experts on subjects including:

· Doing your homework beforehand
· Creating initial interest
· Fact finding
· Presenting the product
· Controlling—and assuming—the sale
· Overcoming objections
· Closing the sale
· Servicing the customer

The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective—and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top—and keep you there.

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About the Author:

Robert L. Shook is the author of more than fifty books. He specializes in nonfiction writing, primarily business-related books. During his career, he has interviewed thousands of people, including a wide variety of high-profile individuals.

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Other Popular Editions of the Same Title

9780553051759: The Perfect Sales Presentation

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ISBN 10:  055305175X ISBN 13:  9780553051759
Publisher: Bantam, 1986
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9780553266375: The Perfect Sales Presentation

Bantam, 1990
Softcover

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Book Description Random House USA Inc, India, 1999. Paperback. Condition: New. Language: English. Brand new Book. America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation. There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical--but a craft that can be learned. Now, five of the top salespeople in America--Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers-- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. You'll watch as a fictional character--representing the combined experience of these five leading sales pros--conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including: - Doing your homework beforehand - Creating initial interest - Fact finding - Presenting the product - Controlling--and assuming--the sale - Overcoming objections - Closing the sale - Servicing the customer The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective--and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top--and keep you there. Seller Inventory # APC9780553762907

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Book Description Random House USA Inc, India, 1999. Paperback. Condition: New. Language: English. Brand new Book. America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation. There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical--but a craft that can be learned. Now, five of the top salespeople in America--Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers-- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. You'll watch as a fictional character--representing the combined experience of these five leading sales pros--conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including: - Doing your homework beforehand - Creating initial interest - Fact finding - Presenting the product - Controlling--and assuming--the sale - Overcoming objections - Closing the sale - Servicing the customer The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective--and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top--and keep you there. Seller Inventory # APC9780553762907

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Book Description Bantam. Paperback. Condition: New. 208 pages. Dimensions: 9.1in. x 6.1in. x 0.6in.Shook takes listeners through all the steps of a sale, from initial contact to closing, stressing important information and demonstrating the important nuances of voice and timing. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780553762907

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Book Description Random House USA Inc, India, 1999. Paperback. Condition: New. Language: English. Brand new Book. America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation. There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical--but a craft that can be learned. Now, five of the top salespeople in America--Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers-- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. You'll watch as a fictional character--representing the combined experience of these five leading sales pros--conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including: - Doing your homework beforehand - Creating initial interest - Fact finding - Presenting the product - Controlling--and assuming--the sale - Overcoming objections - Closing the sale - Servicing the customer The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective--and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top--and keep you there. Seller Inventory # LIE9780553762907

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