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Glenn Hubbard, is a policymaker, professor & researcher with a long history from Professor at Columbia to ADP, BlackRock, Duke, KKR, MetLife and a Ph.D. from Harvard. Tony O'Brien is an award-winning professor & researcher. These two team up to cover both micro and macro economics. Each chapter opens up with a case which provides a real world context for learning which sparks students interest in economics and help to unify the chapter. For example, can Apple's iPod continue to dominate the market? (Chapter 3: Where prices comes from: the interaction of demand & supply). Why does Barnes & Nobles offer a discount on Harry Potter books? (Chapter 6: Elasticity: the responsiveness of demand & supply). How does Starbucks differentiate itself from competitors? (Chapter 12, monopolistic competition: the competitive model in a more realistic setting.) An Inside Look is a two page newspaper feature that shows students how to apply the concepts of a chapter to the analysis of an article they made read either on the Web or in a newspaper. For example: "Apple Coup: How Steve Jobs Played Hardball in iPhone Birth, "Wall Street Journal, (Chapter 3, "Where Prices Come From: The Interaction of Demand & Supply"
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Book Description Pearson Custom Publishing. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0555015882I3N10
Book Description Pearson Custom Publishing. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2941606695