Microeconomics and Macroeconomics, Custom Edition for the University of Pennsylvania

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9780555015889: Microeconomics and Macroeconomics, Custom Edition for the University of Pennsylvania
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Glenn Hubbard, is a policymaker, professor & researcher with a long history from Professor at Columbia to ADP, BlackRock, Duke, KKR, MetLife and a Ph.D. from Harvard. Tony O'Brien is an award-winning professor & researcher. These two team up to cover both micro and macro economics. Each chapter opens up with a case which provides a real world context for learning which sparks students interest in economics and help to unify the chapter. For example, can Apple's iPod continue to dominate the market? (Chapter 3: Where prices comes from: the interaction of demand & supply). Why does Barnes & Nobles offer a discount on Harry Potter books? (Chapter 6: Elasticity: the responsiveness of demand & supply). How does Starbucks differentiate itself from competitors? (Chapter 12, monopolistic competition: the competitive model in a more realistic setting.) An Inside Look is a two page newspaper feature that shows students how to apply the concepts of a chapter to the analysis of an article they made read either on the Web or in a newspaper. For example: "Apple Coup: How Steve Jobs Played Hardball in iPhone Birth, "Wall Street Journal, (Chapter 3, "Where Prices Come From: The Interaction of Demand & Supply"

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R. Glenn Hubbard; Anthony Patrick O'Brien
Published by Pearson Custom Publishing
ISBN 10: 0555015882 ISBN 13: 9780555015889
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Anthony Patrick O'Brien, R. Glenn Hubbard
Published by Pearson Custom Publishing
ISBN 10: 0555015882 ISBN 13: 9780555015889
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