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“Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when it’s done well, it’s pure artistry.”
WORDSMITHING explains the how and why of writing for public relations from the perspective of a world-class professional and a noted academic. It covers the basic forms of writing for public relations, from the five types of news releases to briefing papers and story pitches, and gives step-by-step instruction on how to write each of them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to creating the most effective distribution channels.
WORDSMITHING is ideal as a basic text for students in college public relations classes, or as a reference work for professionals already in the field, particularly those in the early years of their careers. The text is reader-friendly, written in a conversational tone that is easy to read, understand, and remember. It also carries a set of interactive CD exercises that lets readers compare their solutions to the exercises with those of the authors.
The authors of WORDSMITHING understand that one of the most effective ways to learn how to “write is to write a lot, write some more, and then rewrite what you’ve written.” In that spirit, the book contains exercises at the end of each chapter to provide experience with this very necessary practice. And, as the other way to learn to write is by reading a lot, the text also offers some suggested readings.
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Ron Rhody heads The Rhody Consultancy in Walnut Creek, California, working with executives in business, academic, and not-for-profit sectors on a wide range of internal and external communications and public relations issues. He is accredited in public relations (APR) from the Public Relations Society of America (PRSA), where he is also a fellow. Rhody is the author of, among other works, The CEO’s Playbook: Managing the Outside Forces That Shape Success.
Carol Ann Hackley is a professor of public relations at the University of the Pacific in Stockton, California. She received her master’s and doctoral degrees in educational policy and leadership from The Ohio State University and a B.A. in language arts education from California State University, Sacramento. She is also accredited by and a fellow at the PRSA. She has written extensively about international public relations, among other topics.Review:
“WORDSMITHING is an excellent introduction to writing for public relations. Unlike the majority of books currently in use, it positions writing’s role in public relations in the context of overall public relations initiatives and gives almost as much attention to the why of the effort as to the how.”
–Robert W. Irelan, Vice President and Director, Corporate Communications (ret.) Maxxam, Inc.
“This book details what young professionals need to know, and what we (potential employers) expect them to know about writing for public relations. Master the material here, and when you’re asked, ‘Can you write?’ you can answer with a confident ‘Yes!’”
–Bob Wynne, Vice President and Director, Global Corporate Relations, Oracle
“Make room on your desk for this book, because you will be referring to it constantly. It is a reliable source of information and useful tips.”
–Larry Foster, Corporate Vice President, Public Relations (ret.) Johnson & Johnson.
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